{"title":"EOFY Sale 2025","description":"\u003cp\u003eEnd of Financial Year — our biggest sale of the year. Korean-crafted homeware, ceramics, stationery and accessories, all reduced for a limited time. June 30 deadline.\u003c\/p\u003e","products":[{"product_id":"jeonju-chest-inspired-mini-notebook","title":"Jeonju Chest (전주반닫이) Mini Notebook","description":"\u003cp\u003eSome objects carry their origins visibly — you recognise them immediately as coming from somewhere specific, made with a particular intention.\u003c\/p\u003e\n\n\u003cp\u003eThe Jeonju Chest Notebook is inspired by the \u003cstrong\u003eBandaji (반닫이)\u003c\/strong\u003e — a traditional Korean chest held in the \u003cstrong\u003eNational Jeonju Museum\u003c\/strong\u003e, known for its ornate metalwork and carved contours. The cover replicates the chest's brass fixture detailing in \u003cstrong\u003egold foil\u003c\/strong\u003e, and its curved lower edge follows the distinctive silhouette of the original furniture piece. Inside, \u003cstrong\u003e30 pages of 8mm-spaced lined paper\u003c\/strong\u003e provide a writing surface that respects its cultural wrapper — quiet, considered, and ready to receive whatever you bring to it.\u003c\/p\u003e\n\n\u003cp\u003eKept on a desk alongside your daily tools, the gold foil cover catches the light without demanding attention — a small distinction from ordinary stationery. Used as a travel journal, its compact size earns its place in a bag already full of considered objects. Given as a gift, it is recognised immediately as different from everything else on the shelf.\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003eDesigned by National Jeonju Museum. 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These records, maintained across centuries, now travel in your hands. Printed on \u003cstrong\u003etraditional hanji paper\u003c\/strong\u003e with \u003cstrong\u003ebamboo ribs\u003c\/strong\u003e and finished with a \u003cstrong\u003ehand-tied Korean knot\u003c\/strong\u003e, the fan holds both cultural memory and the quiet craft of those who still make it today.\u003c\/p\u003e\n\n\u003cp\u003eHold it open on a display stand and it becomes a framed piece of royal history for a reading room or study. Carry it on warm days and let the illustration begin the conversation. Presented in its slim case, it becomes an unusual, meaningful gift — a piece of Korean royal heritage that travels with grace.\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003eMade in Korea with hanji and bamboo. A refined gift for lovers of history, royal culture, and traditional Korean craft.\u003c\/em\u003e\u003c\/p\u003e","brand":"PEUM","offers":[{"title":"Default Title","offer_id":41929718923312,"sku":"AC-UIG-FN-A01","price":28.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0607\/0150\/7632\/files\/20240227111834_ilhrbrdl.jpg?v=1742961967"},{"product_id":"traditional-korean-folding-fan-lotus-design","title":"Traditional Korean Folding Fan – Lotus Design","description":"\u003cp\u003eIn Korean culture, the lotus doesn't simply float — it rises through what obscures it.\u003c\/p\u003e\n\n\u003cp\u003ePrinted on \u003cstrong\u003etraditional hanji paper\u003c\/strong\u003e with lightweight \u003cstrong\u003ebamboo ribs\u003c\/strong\u003e and finished with a \u003cstrong\u003ehand-tied Korean knot\u003c\/strong\u003e, this folding fan carries the lotus — a motif embedded in Korean Buddhist art, temple architecture, and the visual language of \u003cstrong\u003eKorean Minimalism\u003c\/strong\u003e for over a millennium. Unlike borrowed aesthetics, the lotus in Korean craft belongs to this specific tradition: the Goryeo celadon vessels, the Joseon garden pavilions, the temple murals passed down through generations. It is a symbol not of decoration, but of orientation — a reminder of where beauty comes from and how it endures.\u003c\/p\u003e\n\n\u003cp\u003eOpen it on a side table beside incense or a small ceramic and it reads as considered rather than curated — a quiet presence that shifts the atmosphere of a room. Carry it through a warm afternoon and feel the difference a well-made thing makes in the hand. Wrapped as a gift, the lotus symbolism carries quietly, offering something more than a beautiful object.\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003eHandcrafted in Korea with hanji paper and bamboo. For lovers of Korean cultural design, botanical symbolism, or simply a well-made thing from a long tradition.\u003c\/em\u003e\u003c\/p\u003e","brand":"PEUM","offers":[{"title":"Default Title","offer_id":41929764601904,"sku":"AC-LTS-FN-A01","price":28.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0607\/0150\/7632\/files\/20240227112842_ffrrsqsp.jpg?v=1742963153"},{"product_id":"silla-smile-sauce-bowl-set","title":"Silla Smile(신라의 미소) Sauce Bowl Set","description":"\u003cp\u003eFill it with soy sauce, and the face slowly appears — the smile of a civilisation, 1,400 years old.\u003c\/p\u003e\n\n\u003cp\u003eWinner of the \u003cstrong\u003e2024 MU:DS Design Competition\u003c\/strong\u003e and created in collaboration with the \u003cstrong\u003eNational Gyeongju Museum\u003c\/strong\u003e, this three-piece sauce bowl set draws from the \u003cstrong\u003eFace Tile Roof-End (Treasure No. 2010)\u003c\/strong\u003e — a Silla-era artefact whose serene expression has become one of the most recognised faces in Korean cultural history. \u003cstrong\u003eKorean Minimalism\u003c\/strong\u003e is not always about reduction; sometimes it is about what reveals itself slowly, in use. The impressed face pattern surfaces only when the bowl is filled, making the act of setting a table a quiet ritual of cultural connection. Handcrafted in \u003cstrong\u003eceramic\u003c\/strong\u003e with individual glaze variations, no two bowls are identical.\u003c\/p\u003e\n\n\u003cp\u003eFill with soy sauce at a Korean table setting and watch the Silla smile emerge — it becomes the conversation at the table. Use for small banchan at a dinner party, where the scale is perfect and the cultural story adds another layer to the meal. Gifted in its presentation box, the set speaks to those who value design that carries history rather than simply referencing it.\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003eMade in Korea in collaboration with the National Gyeongju Museum. 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For homes where the kitchen is given as much intention as any other room. \u003cem\u003eMade in South Korea using traditional onggi-style clay — each mug is hand-thrown and surface variations are natural to the process.\u003c\/em\u003e\u003c\/p\u003e","brand":"PEUM","offers":[{"title":"Default Title","offer_id":42041701236784,"sku":"ST-PM-MG-A01","price":20.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0607\/0150\/7632\/files\/1_c0bb0de9-4796-475d-9796-8ac6b396ff48.png?v=1747649144"},{"product_id":"chunmok-white-mug","title":"Chunmok White Mug","description":"\u003cp\u003eWhite that holds heat without fuss. 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Use it as the anchor piece in a café mise en place or home beverage station where clean aesthetic consistency matters across every cup. Gifted alongside a bag of Korean tea or specialty coffee, it becomes a complete and considered present for someone who takes their cup seriously.\u003c\/p\u003e\n\n\u003cp\u003eFor the person who drinks slowly and chooses carefully. 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This miniature captures that same proportion and quietude at a scale made for a desk, a windowsill, or a curated interior corner. \u003cstrong\u003eJoseon Baekja (백자) porcelain\u003c\/strong\u003e tradition understood that restraint is not absence — it is a kind of fullness. Each piece varies slightly in tone and surface, shaped by hand and finished by kiln, never identically.\u003c\/p\u003e\n\n\u003cp\u003ePlace it on a study desk beside a small plant or a single dried stem, and the form holds the space without demanding it. Arrange it as part of a curated shelf grouping alongside books, stones, or other ceramic objects in a minimal interior. Gift it as a standalone piece or paired with the medium moon jar for a considered set — a piece of Korean cultural heritage at an accessible scale.\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003eHandcrafted in South Korea. 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