{"title":"Women's Favorite","description":"\u003cp\u003eA curated selection of PEUM's most-loved pieces — from celadon jewellery and silk norigae to artisan mugs and decorative homeware.\u003c\/p\u003e\u003cp\u003eEach piece is Korean-made and reflects the quiet elegance of Korean craft culture.\u003c\/p\u003e\u003cp\u003eShips worldwide from Korea.\u003c\/p\u003e","products":[{"product_id":"jeonju-chest-inspired-mini-notebook","title":"Jeonju Chest (전주반닫이) Mini Notebook","description":"\u003cp\u003eSome objects carry their origins visibly — you recognise them immediately as coming from somewhere specific, made with a particular intention.\u003c\/p\u003e\n\n\u003cp\u003eThe Jeonju Chest Notebook is inspired by the \u003cstrong\u003eBandaji (반닫이)\u003c\/strong\u003e — a traditional Korean chest held in the \u003cstrong\u003eNational Jeonju Museum\u003c\/strong\u003e, known for its ornate metalwork and carved contours. The cover replicates the chest's brass fixture detailing in \u003cstrong\u003egold foil\u003c\/strong\u003e, and its curved lower edge follows the distinctive silhouette of the original furniture piece. Inside, \u003cstrong\u003e30 pages of 8mm-spaced lined paper\u003c\/strong\u003e provide a writing surface that respects its cultural wrapper — quiet, considered, and ready to receive whatever you bring to it.\u003c\/p\u003e\n\n\u003cp\u003eKept on a desk alongside your daily tools, the gold foil cover catches the light without demanding attention — a small distinction from ordinary stationery. Used as a travel journal, its compact size earns its place in a bag already full of considered objects. Given as a gift, it is recognised immediately as different from everything else on the shelf.\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003eDesigned by National Jeonju Museum. 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These records, maintained across centuries, now travel in your hands. Printed on \u003cstrong\u003etraditional hanji paper\u003c\/strong\u003e with \u003cstrong\u003ebamboo ribs\u003c\/strong\u003e and finished with a \u003cstrong\u003ehand-tied Korean knot\u003c\/strong\u003e, the fan holds both cultural memory and the quiet craft of those who still make it today.\u003c\/p\u003e\n\n\u003cp\u003eHold it open on a display stand and it becomes a framed piece of royal history for a reading room or study. Carry it on warm days and let the illustration begin the conversation. Presented in its slim case, it becomes an unusual, meaningful gift — a piece of Korean royal heritage that travels with grace.\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003eMade in Korea with hanji and bamboo. 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Unlike borrowed aesthetics, the lotus in Korean craft belongs to this specific tradition: the Goryeo celadon vessels, the Joseon garden pavilions, the temple murals passed down through generations. It is a symbol not of decoration, but of orientation — a reminder of where beauty comes from and how it endures.\u003c\/p\u003e\n\n\u003cp\u003eOpen it on a side table beside incense or a small ceramic and it reads as considered rather than curated — a quiet presence that shifts the atmosphere of a room. Carry it through a warm afternoon and feel the difference a well-made thing makes in the hand. Wrapped as a gift, the lotus symbolism carries quietly, offering something more than a beautiful object.\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003eHandcrafted in Korea with hanji paper and bamboo. 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The \u003cstrong\u003eMireuksaji Chimi\u003c\/strong\u003e, held at the Iksan National Museum and among the most celebrated artefacts in Korean heritage, gave form to this pouch: its curved silhouette lifted at the edges, the way the original Chimi rose from the roofline against open sky. \u003cstrong\u003eKorean Minimalism\u003c\/strong\u003e here is structural — a shape that means something before it is touched. The \u003cstrong\u003eembroidered Chimi motif\u003c\/strong\u003e on the front translates ancient craft into a modern everyday object, produced in Korea and finished with a \u003cstrong\u003ehand-stitched wrist strap\u003c\/strong\u003e.\u003c\/p\u003e\n\n\u003cp\u003eUse it as a phone pouch tucked into a tote, the embroidery visible and the cultural reference quietly present throughout the day. Gift it in its presentation box to someone who collects objects with stories. 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This twilly scarf renders both in \u003cstrong\u003esatin fabric\u003c\/strong\u003e, soft and luminous, with the Sipjangsaeng version printed double-sided in a mother-of-pearl pattern that shifts in appearance depending on how it is tied. \u003cstrong\u003eKorean Minimalism\u003c\/strong\u003e allows for adornment — when the motif has earned its place in the tradition.\u003c\/p\u003e\n\n\u003cp\u003eTie it through a bag handle as a charm and watch the Sipjangsaeng pattern shift subtly as it moves. Wear it as a hair ribbon or headband against plain clothing and let the motif carry the look. Style it at the wrist as a bracelet tie for a quiet, culturally grounded detail that rewards a second glance.\u003c\/p\u003e\n\n\u003cp\u003eLightweight, meaningful, and endlessly versatile — a gift that travels easily and wears beautifully. \u003cem\u003eHandcrafted in South Korea. 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The near-perfect sphere, the milky glaze, the open mouth — each element deliberate, each expressing the \u003cstrong\u003eKorean aesthetic of Bihyeong-ui Mi (비형의 미)\u003c\/strong\u003e: beauty found in the imperfectly perfect. Every vase departs slightly from the last, shaped by the same hands, never identically.\u003c\/p\u003e\n\n\u003cp\u003ePlace a single stem of dried pampas or a small branch in the opening, and the jar frames a minimal arrangement with the stillness of a Joseon court painting. Set on a bedside table or entry shelf as a standalone decorative presence — no floral arrangement required. Pair it with the smaller moon jar for a graduated display on a mantlepiece or open kitchen shelving.\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003eHandmade in South Korea. 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